Have you ever built software from scratch without knowing what a “tech stack” is?
Robin Eissler has.
On the latest episode of Rock Solid: The Round Rock Business Leaders Podcast, Bryan Eisenberg sat down with Robin Eissler, the founder of Georgetown-based BoosterHub, to talk about her journey from private jet broker to running one of the most impactful SaaS startups in Central Texas. Spoiler: it all started with her kids.
Robin didn’t take the usual route to tech. Her career began in aviation, 30 years selling jets, and during Hurricane Katrina and the Haiti earthquake, she helped coordinate over 200 private relief flights through her nonprofit. “I never flew any of the missions,” she said. “But I’m really good with an iPhone and moving pieces.”
Turns out, that same skill, coordinating chaos, would serve her well when she found herself running her local high school’s booster club. Three kids. Three sports. Zero centralized software. “I had 18 different logins just to run one club,” she said. “It didn’t make sense. So I Googled, ‘What is SaaS?’”
And that’s how BoosterHub was born.
Today, BoosterHub serves over 500 clubs and 60,000 members across the country. It’s a full-stack, all-in-one software suite that handles everything from volunteer management and fundraising to point-of-sale, e-commerce, accounting, messaging, ticketing, and more.
“I built the software I wish I had,” Robin said.
She started by getting 15 local booster clubs to beta test the first version. The first paying customer came from South Dakota. “That’s when I knew this was bigger than Georgetown.”
But being a solo, self-funded SaaS founder isn’t easy. “In my old industry, I had mentors everywhere. In software, I had nobody.” She talked openly about the loneliness of building a startup from home without a peer group. That’s why she’s calling for more connection among local founders. “There’s this spirit of entrepreneurship in Central Texas,” she said. “We just need ways to meet each other.”
And the product? It’s not just for booster clubs anymore. BoosterHub is now expanding into robotics clubs, Montessori schools, and small nonprofits. “If you’re running a volunteer-led group with no full-time staff, this tool will save your sanity,” she said.
But her biggest advice to other startup founders?
Ship fast. Listen harder. “The customer will always use your product differently than you imagined,” she said. “Let them show you what it’s for.”
BoosterHub may have started in a Georgetown garage, but Robin’s building something that could change how every small nonprofit operates across the country.
And that’s about as rock solid as it gets.
