Deana Cavanaugh said something during our conversation that stopped me in my tracks:
“I wasn’t chasing a paycheck. I was chasing impact.”
— Deana Cavanaugh, Director of Development, Ascension Seton Williamson Foundation
She’s right. We’re both Round Rock Chamber Ambassadors. We’ve both lost over 100 pounds. And we’ve both realized that none of it means much without community.
In a world filled with digital noise, real connection still wins. Whether it’s fundraising for healthcare, volunteering on local boards, or simply showing up — Deana proves that success is a team sport.
Episode Highlights
[00:35] — Deana’s Career Journey and Shift to HR and Marketing
[02:05] — Transition to Foundation Role at Ascension Seton
[03:00] — Fundraising and the Mission of Ascension Seton Foundation
“It’s not about raising money. It’s about building long-term, trust-built, purpose-driven relationships.”
— Deana Cavanaugh, Director of Development, Ascension Seton Williamson Foundation
[07:34] — Community Involvement and Local Boards
[10:18] — Balancing Family, Community, and Personal Goals
[16:03] — Military Influence and Diversity in Round Rock
[20:10] — The Power of Networking and Sharing Your Goals
“More than $28 million raised since 1988 — one relationship at a time.”
— Deana Cavanaugh, Director of Development, Ascension Seton Williamson Foundation
Frequently Asked Questions
What does the Ascension Seton Williamson Foundation fund?
The Ascension Seton Williamson Foundation raises money to support patient care, equipment, and programs at Ascension Seton Williamson and neighboring hospitals in Williamson County. Since 1988, it has raised more than $28 million. The foundation focuses especially on vulnerable patients who cannot afford care.
How does healthcare fundraising work in Round Rock, Texas?
Deana Cavanaugh explains that healthcare philanthropy in Round Rock is relationship-driven. Donors give because they have a personal connection to the hospital — as patients, family members, or community members. The foundation connects those stories to concrete funding needs.
Who is Deana Cavanaugh and what is her role at Ascension Seton?
Deana Cavanaugh is Director of Development at Ascension Seton Williamson Foundation, where she leads fundraising, donor relations, and events including the annual Seton Women’s Development Board Gala. In 2026 she became Chair of the Round Rock Chamber of Commerce Board of Directors.
How can businesses support the Ascension Seton Williamson Foundation?
Businesses can sponsor events like the annual SWDB Gala, participate in grateful patient programs, or connect employees with giving opportunities. Contact Deana Cavanaugh at deana.cavanaugh@ascension.org or visit supportsetonwilliamson.org.
About Deana
Deana Cavanaugh is Director of Development at Ascension Seton Williamson Foundation, where she leads fundraising to support patient care in Williamson County. Her background spans government contracting, construction, and nonprofit healthcare — a path driven by a desire to make a difference rather than a paycheck. In 2026 she became Chair of the Round Rock Chamber of Commerce Board of Directors.
