Could a CTO be the reason your startup’s failing?
Nico Martinez has seen it happen. More than once.
He’s sat at the table with founders who knew their product better than anyone but couldn’t get out of their own way.
In this episode of Rock Solid, Bryan Eisenberg sits down with Nico, co-founder of Prosigliere and fractional CTO to startups and scaleups across the country. They talk about why most companies don’t fail from bad ideas. They fail from bad execution. And the signs were always there.
Nico’s story goes from Argentina to LA, from Ticketmaster to NBC Universal, to founding engineering teams from scratch. Then something shifted. Instead of being the CTO, he became the one who helps companies figure out if they even need one. Most don’t. Not yet.
He talks about:
- Why being the first hire as a CTO is usually a mistake
- The real reason founders stall their own growth
- What good leadership looks like when your team is scattered across time zones
- How Round Rock’s quiet tech community is getting louder and what that means for you
And yes, Bryan asks the big questions. Texas BBQ or Argentine asado? Cold brew or mate?
You already know the answers.
