Jessica Scanlon named her marketing agency Hot Dog Marketing. On purpose. That decision — quirky, unapologetic, memorable — tells you everything you need to know about how she thinks about branding.
“Hot Dog Marketing started as dachshund-inspired fun — and became one of Central Texas’s most recognized agency brands.”
— Jessica Scanlon, CEO & Founder, Hot Dog Marketing
Since founding Hot Dog Marketing in 2012, Jessica has grown it into one of Central Texas’s most recognized agencies — serving over 350 clients, earning MBE and WBE certifications, and serving as 2024 Chair of the Round Rock Chamber of Commerce.
Episode Highlights
[00:34] — Origin of Hot Dog Marketing Name
[02:02] — Hot Dog Marketing Agency Focus
[04:00] — Women Entrepreneurs in Round Rock
“We help B2B and B2G businesses build stronger brands because we know that’s how you create lasting impact.”
— Jessica Scanlon, CEO & Founder, Hot Dog Marketing
[06:10] — Community Collaboration and Leadership
[09:56] — Challenges of Running a Small Business
[11:24] — Integrating AI into Marketing Agency
[15:18] — Creating Effective Brand Messaging
“The name came from her dogs. The growth came from her work ethic.”
— Jessica Scanlon, CEO & Founder, Hot Dog Marketing
Frequently Asked Questions
What does Hot Dog Marketing specialize in?
Hot Dog Marketing is a Round Rock-based, woman-owned marketing agency specializing in branding, digital marketing, and communications for B2B and B2G businesses — professional services firms, government contractors, and public entities. The agency holds MBE and WBE certifications.
Who is Jessica Scanlon and how did she start Hot Dog Marketing?
Jessica Scanlon founded Hot Dog Marketing in 2012 after leaving corporate marketing to help small businesses. She grew it into one of Central Texas’s most recognized agencies, serving over 350 clients. She is also a Forbes Council member and served as 2024 Chair of the Round Rock Chamber of Commerce.
How can a B2B company improve its brand in Round Rock?
Jessica Scanlon recommends starting with brand clarity — knowing what makes your business stand out before spending on tactics. Hot Dog Marketing helps companies articulate their value, build a consistent digital presence, and develop content that reaches decision-makers rather than just generating clicks.
Is Hot Dog Marketing a certified minority-owned business?
Yes. Hot Dog Marketing holds both MBE (Minority Business Enterprise) and WBE (Woman Business Enterprise) certifications, which enables the firm to work with clients who prioritize supplier diversity programs including government contractors and public entities.
About Jessica
Jessica Scanlon is CEO and founder of Hot Dog Marketing, a Round Rock-based marketing agency serving B2B and B2G businesses. She founded the agency in 2012 after years in corporate marketing and has since worked with more than 350 businesses. Hot Dog Marketing holds MBE and WBE certifications. Jessica is a Forbes Council member and served as 2024 Chair of the Round Rock Chamber of Commerce.
