“I asked him, ‘Were you always a plumber?’ and he said, ‘No, I was working for another guy. One day a pipe fell on me and I broke my back.’ That moment. That story. It became the heart of his brand. Not the discounts. Not the trucks. The reason why he started the company in the first place.”
That’s Monica Ballard.
Creative dynamo. Story hunter. Ghost whisperer. In this episode of Rock Solid, we explore what it really takes to find the stories that build unforgettable brands.
