What happens when someone who’s helped build a city gets to watch it grow up?
That’s the story Charley Ayres tells on this week’s episode of Rock Solid, hosted by Bryan Eisenberg. And if you think this is just another chat about economic development, think again.
Charley’s not just another guest. He helped bring IKEA to Round Rock.
But that’s not even the most interesting thing about him.
From building programs to shaping a city’s future, to now guiding students as Director of Student Relations at Texas A&M Central Texas — Charley’s journey is full of lessons. And laughter.
He talks about leadership that sticks around, even when titles change. About how Round Rock transformed from a pass-through to a destination. And about what today’s students really need to hear before entering a workforce that’s shifting faster than ever.
Want your kids to succeed? Tell them this: Be willing to be inconvenienced.
He explains why that mindset might matter more than GPA, internships, or who you know. It’s about giving your time, shifting your priorities, and being part of something bigger than yourself. And he shares how some of the greatest leaders he worked with in Round Rock lived that principle every day.
Charley also opens up about Texas A&M’s local presence, how they’re preparing students for real jobs in real industries, and why your kid might not need AP courses but does need a plan.
Oh, and if you want to know what business from Round Rock he wishes he could take with him everywhere? Let’s just say it involves tacos. And it’s not Fuzzy’s.
This episode isn’t just for business leaders.
It’s for parents, students, and anyone who believes community is built, not bought.
Listen to Charley Ayres on Rock Solid now and see why Round Rock isn’t just growing. It’s leading.
