Have you ever seen a podcast recorded live during a chamber event with a full audience in the room, reacting in real time?
You’re about to.
For the first time ever, Rock Solid Round Rock recorded an episode live at the 2026 State of the Chamber Power Lunch at Embassy Suites. With Bryan Eisenberg behind the mic and a packed room looking on, the conversation was electric.
Bryan sat down with outgoing board chair Selicia Sanchez-Adame, incoming 2026 chair Deana Cavanaugh, and the Round Rock Chamber’s President and CEO Jordan Robinson. And they didn’t just talk numbers. They brought receipts. Milestones. Real stories. Real vision.
Like crossing the 1,000 member mark. That wasn’t just about membership. It was about momentum.
Selicia shared how ambassadors are the unsung heroes behind that success. Deana spoke to what’s next: retention, engagement, and turning 1,000 members into 1,000 allies. Jordan explained how Round Rock isn’t just growing. It’s leading with purpose. From workforce development to entrepreneurial acceleration to fighting for local sales tax policy, this episode connects all the dots.
You’ll hear how programs like Jumpstart and the gBeta Round Rock Accelerator are launching high-growth startups right here in Williamson County. How leadership programs are cultivating future board members, business owners, and policy advocates. And how the newly launched Chamber Foundation is creating more ways for businesses to give back and grow forward.
It’s not your typical podcast.
It’s a celebration.
It’s a roadmap.
It’s your front row seat to the conversations shaping the future of Round Rock.
If you believe in business as a force for good and community as more than just a zip code, this episode is for you.
A huge shoutout to the Round Rock Studio team for this special production. If you would like to learn more about getting involved with the Round Rock Chamber please reach out.
Crossing 1,000 members wasn’t just about membership. It was about momentum.
Jordan Robinson, President and CEO, Round Rock Chamber of Commerce
Ambassadors are the unsung heroes behind that success.
Selicia Sanchez-Adame, Outgoing Board Chair, Round Rock Chamber of Commerce
Round Rock isn’t just growing. It’s leading with purpose.
Jordan Robinson, President and CEO, Round Rock Chamber of Commerce
Episode Chapters
- [00:00] Live at Embassy Suites — The first-ever Rock Solid episode recorded live at a Chamber event, with an audience reacting in real time.
- [03:00] 1,000 Members and What It Really Means [VERIFY] — Jordan Robinson explains why hitting 1,000 members is a milestone about momentum, not just a number.
- [07:00] The Ambassador Story [VERIFY] — Selicia Sanchez-Adame on how ambassadors drove the membership surge that most people never saw coming.
- [11:00] What Deana Is Focused on in 2026 [VERIFY] — Incoming chair Deana Cavanaugh on retention, engagement, and turning members into allies.
- [15:00] JumpStart and gBeta: The Startup Pipeline [VERIFY] — How the Chamber is building a startup launch system right inside Williamson County.
- [19:00] The Chamber Foundation [VERIFY] — A new vehicle for businesses to give back and grow forward, launched in 2026.
- [23:00] The Sales Tax Fight and What’s at Stake [VERIFY] — Why the Chamber is in Washington advocating for local business tax policy and what a loss would mean for Round Rock.
Frequently Asked Questions
What is the Round Rock Chamber of Commerce doing in 2026?
The Round Rock Chamber crossed 1,000 members in 2026, launched the Chamber Foundation, expanded the JumpStart entrepreneurship program, and is actively advocating for local sales tax policy at the federal level. Incoming chair Deana Cavanaugh is focused on turning membership numbers into genuine community engagement and retention.
What is JumpStart Round Rock?
JumpStart is the Round Rock Chamber’s entrepreneurship acceleration program, designed to help early-stage founders go from idea to operating business. It works alongside the gBeta Round Rock Accelerator to build a startup pipeline inside Williamson County, giving founders resources, mentorship, and connections without having to relocate to Austin.
Who leads the Round Rock Chamber of Commerce?
Jordan Robinson serves as President and CEO. The 2026 board chair is Deana Cavanaugh, Director of Development at Ascension Seton Foundation. Selicia Sanchez-Adame served as the outgoing board chair and helped lead the Chamber through its growth to 1,000 members.
How do I get involved with the Round Rock Chamber of Commerce?
Visit roundrockchamber.org to explore membership options, upcoming events, and programs like JumpStart. The Chamber also runs leadership development programs designed to cultivate the next generation of business owners and board members in Williamson County.
About the Guests
Jordan Robinson is President and CEO of the Round Rock Chamber of Commerce, leading the organization through its milestone 1,000-member year and the launch of the Chamber Foundation. Selicia Sanchez-Adame served as outgoing 2025 board chair and has been a driving force behind ambassador-led membership growth. Deana Cavanaugh is the 2026 incoming board chair and Director of Development at Ascension Seton Foundation, focused on turning membership into a network of active community allies.
Connect: Jordan Robinson on LinkedIn | Selicia Sanchez-Adame on LinkedIn | Deana Cavanaugh on LinkedIn | Round Rock Chamber
More From Rock Solid
If this episode resonated, hear Mayor Craig Morgan on the future of Round Rock and Cam Houser on the JumpStart program — both connect directly to the vision discussed in this live episode. Browse all Rock Solid episodes.



