About Monica

Monica Ballard is a story hunter. At Wizard of Ads, she has spent her career finding the real reasons people start businesses — not the polished versions, but the moments nobody puts on a website. The plumber who broke his back working for someone else. The woman who couldn’t find the product she needed so she made it. The person who had something to prove to the town that doubted them.

She doesn’t build brands from the outside in. She builds them from the inside out — starting with the founder’s story and working forward until the brand means something to the people who encounter it. That’s the method Bryan Eisenberg came to Texas to learn. Monica helped teach it.

Her work at Wizard of Ads connects the intellectual framework of Roy Williams’ advertising philosophy to the human stories that make businesses unforgettable. She is, as Bryan put it on the day they sat down together: a creative dynamo, a story hunter, and a ghost whisperer.