Cam Houser created 3 Day Startup — a program that puts founders in a room for 72 hours and makes them build something real. Not theorize. Not pitch decks. Build. That method has been used in over 50 countries. Now he’s bringing a new version of that same philosophy to Round Rock.
“Stop waiting until it’s perfect. The only way to learn entrepreneurship is to do it. Someday is a myth — but the next action is real.”
— Cam Houser, Founder, Action Works
In this episode, Cam talks with Bryan Eisenberg about what it actually takes to build a startup ecosystem, why Round Rock is better positioned than most people think, and the new incubator programs — Generator and Jump Start — launching through the Round Rock Chamber.
Episode Highlights
[00:31] — Who Is Cam Houser and What Is 3 Day Startup?
[03:00] — Why Action Beats Theory in Entrepreneurship Education
[06:00] — Round Rock as a Startup Ecosystem
[09:00] — Introducing the Generator and Jump Start Programs
[13:00] — What Makes a Great Founder Community
[17:00] — The Role of Large Corporations in Startup Growth
[21:00] — What’s Next for Action Works in Williamson County
“The best thing Round Rock has going for it isn’t a building or a tax incentive. It’s the people who show up and choose to build here.”
— Cam Houser, Founder, Action Works
Frequently Asked Questions
What is 3 Day Startup and how does it work?
3 Day Startup is an intensive entrepreneurship program where participants form teams, build a real startup, and pitch to investors — all in 72 hours. Founded by Cam Houser, the program has run in over 50 countries and focuses on learning by doing rather than theory. It has been credited with launching dozens of companies and teaching entrepreneurial thinking to tens of thousands of people worldwide.
What is Action Works and what programs do they run?
Action Works is Cam Houser’s organization focused on building entrepreneurial ecosystems through practical, action-based programs. In Round Rock, Action Works partnered with the Round Rock Chamber to launch the Generator program (for venture-backable tech startups) and Jump Start (for a broader range of entrepreneurs including SMBs and solopreneurs).
What is the Generator startup incubator in Round Rock?
The Generator is a startup incubator program in Round Rock focused on technology-mediated, scalable businesses with venture-backable potential. It emphasizes community over competition, rapid iteration, and connecting founders with mentors and resources in the Williamson County ecosystem.
Why does Cam Houser believe Round Rock is a great place for startups?
Cam points to Round Rock’s combination of affordable resources, supportive community, and rapid growth as factors that make it unusually fertile for entrepreneurship. Unlike Silicon Valley, Round Rock doesn’t demand a specific type of founder or require instant fundraising — it supports a broader range of builders, which he believes is a competitive advantage.
“Community is the product. The program is just the excuse to build it.”
— Cam Houser, Founder, Action Works
About Cam
Cam Houser is the founder of Action Works and the creator of 3 Day Startup, the entrepreneurship education program that has run in over 50 countries and helped launch hundreds of companies. Based in Round Rock, Texas, Cam works with universities, corporations, and communities to build practical startup ecosystems that prioritize action over theory. He is currently partnering with the Round Rock Chamber to build Generator and Jump Start — two new incubator programs designed to support both high-growth tech startups and broader community entrepreneurs.
Connect: Action Works | Leader Profile
