Robin Eissler never set out to build a software company. She spent 30 years as a private jet broker, coordinated disaster relief flights after Katrina and the Haiti earthquake, and ran school booster clubs — juggling 18 different software logins to make it all work. Then she decided to build the one tool that would replace all of them.
“I built the software I wish I had.”
— Robin Eissler, Founder & CEO, BoosterHub
That tool became BoosterHub — a Georgetown-based SaaS platform now serving over 500 booster clubs and 60,000 members across the United States. Robin built it alone, from home, without a tech background, and without a roadmap.
Episode Highlights
[01:06] — Robin’s Aviation Background and Haiti Relief Missions
[04:11] — Transition from Aviation to Booster Club Leadership
[06:13] — Starting BoosterHub: Learning About SaaS Development
“In my old industry, I had mentors everywhere. In software, I had nobody.”
— Robin Eissler, Founder & CEO, BoosterHub
[07:45] — Challenges of Building a Startup Solo from Home
[10:59] — Finding First Customers and Local Community Support
[13:39] — BoosterHub Software Features and Integrations
[17:20] — Lessons Learned: MVP, Customer Feedback, and Pivots
“The customer will always use your product differently than you imagined. Let them show you what it’s for.”
— Robin Eissler, Founder & CEO, BoosterHub
Frequently Asked Questions
What is BoosterHub and who is it for?
BoosterHub is a Georgetown, Texas-based all-in-one software platform for school booster clubs, parent organizations, and volunteer-led nonprofits. It handles volunteer management, fundraising, point-of-sale, e-commerce, accounting, messaging, ticketing, and more. It now serves over 500 clubs and 60,000 members across the United States.
How did Robin Eissler start BoosterHub?
Robin Eissler spent 30 years in aviation sales before founding BoosterHub. The idea came when she found herself running her children’s high school booster club with 18 different logins and no centralized software. She Googled “what is SaaS?” and built the tool herself. Her first paying customer came from South Dakota.
What challenges do self-funded SaaS founders face in Central Texas?
Robin Eissler openly discussed the isolation of building a solo startup from home. Without industry peers or nearby mentors, founders can go months without a reality check. She advocates for stronger local founder networks and more ways for Central Texas entrepreneurs to find each other.
Can BoosterHub be used for organizations other than sports booster clubs?
Yes. BoosterHub is expanding beyond sports to serve robotics clubs, Montessori schools, and small nonprofits. Any volunteer-led group without full-time staff — as Robin puts it — will find the software saves time, reduces chaos, and makes fundraising more transparent.
About Robin
Robin Eissler is the founder and CEO of BoosterHub, a Georgetown-based SaaS platform that helps booster clubs, parent organizations, and volunteer-led nonprofits manage everything from fundraising to ticketing. She spent 30 years in aviation sales before becoming a tech founder after discovering the gap firsthand as a high school booster club president. BoosterHub now serves over 500 clubs and 60,000 members nationwide.
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