When Van Baker shows up to move your stuff, he’s driving a pink-striped Tesla. That’s not an accident. Van, owner of Pink Zebra Moving right here in Round Rock, spent eight months researching over 20 different franchises before signing on the dotted line. He came from Google finance. He was not looking for just any brand to slap on a truck. He was looking for a system.
Van joined Bryan Eisenberg on the latest Rock Solid: Round Rock Business Leaders podcast, and the conversation went deep fast. He talked about the Google layoff in 2024 that became the catalyst he didn’t know he needed, the long process of reading Franchise Disclosure Documents line by line, and the one thing that made Pink Zebra stand out from every other franchise he evaluated: their take on customer experience.
Pink Zebra’s corporate team in Birmingham told him something that stopped him: “We are a customer experience company that moves people’s stuff.” Most moving companies talk about service. Pink Zebra built a playbook around it. They send clients DoorDash gift cards the night before a move. They play the customer’s music during the move. They show up with a personalized thank-you box at the end. These aren’t perks. They’re standard operating procedures.
Van also tackled the moving industry’s dirtiest habit: the surprise final bill. Pink Zebra’s approach to transparent pricing has already helped him rack up 160 five-star Google reviews since opening in August 2025. Word of mouth is now his dominant lead source. When you actually deliver what you promise, people talk.
Connect with Van Baker on LinkedIn or visit Pink Zebra Moving Round Rock to learn more.
Watch the full conversation below and ask yourself: when was the last time a vendor sent you a gift card just to say they’re thinking of you before the work even starts?
